Palais Epstein stands on historic soil: Before the construction of the Ringstrasse boulevard, the site was part of the “Glacis“- an open plain outside the city fortifications laid out for strategic reasons in the 16th century. Prior to that time, the area contained suburban settlements, as evidenced by archeological excavations below Schmerlingplatz.

The Viennese still refer to the location of Palais Epstein as “Bellaria“, a name derived from a former part of the Hofburg Palace. The location is an important public transport hub connecting the Ringstrasse area with the outer districts.